Sensory Marketing

Posted by
July 31, 2011

41t00H%2BxpzL. BO2,204,203,200 PIsitb sticker arrow click,TopRight,35, 76 AA300 SH20 OU01 Sensory MarketingBook Name : Sensory Marketing
Publisher: Palg..rave Mac..mil..lan 2009 | 183 Pages | ISBN: 0230576575 | PDF | 1 MB

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals’ five senses at a deeper level than traditional marketing theories do.
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