Focus Groups: A Step-By-Step Guide (3rd Edition)
Book Name : Focus Groups: A Step-By-Step Guide (3rd Edition)
Gloria E. Bader, Catherine A. Rossi,Publisher: The Bader Group (May 10, 2002) | ISBN-10: 0966470877 | ISBN-13: 978-0966470871 | 61 Pages | File type: PDF | 3.9 mb
For those who want to listen and learn from employees and customer groups within an organization, using group interviews, this is a basic guide. It provides sample agendas, checklists, and a case study. Roles and tasks of all those responsible for conducting focus groups are described. A new chapter on the use of the Internet and technology is included in the 2002 edition.
About the AuthGloria Bader is the president of The Bader Group, a fourteen year old management consulting firm specializing in executive development, organizational assessments/development, and action learning.
Her co-author, Cathy Rossi, was a consultant with The Bader Group. She is now an OD specialist with Solar Turbines.
Download : Focus Groups: A Step-By-Step Guide (3rd Edition)
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
Comments
No comments yet.
Leave a comment