Theories and Techniques of Marketing Management
Book Name : Theories and Techniques of Marketing Management
Writer ：Vinod N. Patel
Publisher ：Oxford Book Company 2010
ISBN：8189473034
Format ：PDF；15.6MB；312 Pages
CONTENTS
Preface v
1. Marketing Management and Marketing Functions 1
2. Marketing Management Organisation 59
3. Personal-marketing 80
4. The Marketing Executive 107
5. Theories and Techniques of Marketing 124
6. Marketing Meetings, Compensations and Marketing Contests 164
7. Marketing Force Management 215
8. Quality Management to Meet Customer Satisfaction 295
Index 307
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